I’m a designer who ships products and moves business metrics.
Over 8+ years, I’ve designed and launched products at scale across fintech and digital banking. I’m equally comfortable in design systems, user research, product strategy, and business metrics, but I’m most driven by the intersection of designing products that customers love AND that move the needle.
Throughout my career, I’ve specialized in scaling B2C and SaaS platforms within the highly regulated financial sector.
When I’m not focused on design and strategy, I’m often behind the DJ booth, running and sometimes I just enjoy a good movie marathon.
Based in Bandung, Indonesia. Open to remote and relocation opportunities.
I love meeting new people, so feel free to connect!
PT. Bank Jabar Banten Syariah
Head of Digital Business | Design-Led Product Strategy • 2022 - 2023
Kementrian BUMN
UX Advisor • 2022 - 2023
PT. Bank Rakyat Indonesia (BRI)
Design & Product Strategy • 2020 - 2022
99 Group
Lead Product Designer • 2017 - 2019
Shift
Senior Product Designer • 2017 - 2019
Freelance
Product & Web Designer • 2011 - Current
What I can help with
UX/UI Design & System
Crafting intuitive, human-centered digital interfaces. Grounded in UX research, wireframing, and interactive prototyping, I build scalable design systems and accessible architectures (WCAG) that turn complex user flows into fluid, delighting digital experiences.
PM & Project Execution
Driving end-to-end delivery from concept to market launch. Utilizing Agile/Scrum methodologies, I align cross-functional engineering teams, manage resource allocation, and protect project milestones to ensure high-quality, on-time product deployment.
Engineering Logic
Bridging software engineering with visual elegance. I evaluate technical feasibility early on, communicate effectively with developers, and build logically sound user interfaces.
Strategic Business Alignment
Translating business goals into high-impact product features. I align user needs with organizational strategy, balancing design aesthetics with commercial ROI to ensure digital products deliver tangible value for leading enterprises.
Data-Driven Insights & Optimization
Empowering design and product decisions with data. Leveraging Digital Marketing and product analytics, I define key UX metrics, conduct A/B testing, and continuously refine user flows to boost conversion and retention rates.
Cross-Functional Leadership
Connecting stakeholders, designers, and engineers seamlessly. Acting as the vital bridge in complex FinTech and other projects, I streamline communication channels, eliminate technical friction, and foster seamless collaboration.