👋 Hai, I'm Kamal
Bridging Business Strategy with
Product Design.
PT. Bank Rakyat Indonesia (BRI)
Gold for Everyone Or No One: Designing BRI Emas
BRI needed to bring gold investment into BRImo, but the existing experience required customers to visit a branch. I was brought in to design a fully digital end-to-end gold product that bridges the gap between the Reliability of traditional banking and the Habit formation of modern fintech.
4 Million
New Gold Accounts
270 Billion
Transaction Volume
85%
Gold Transaction Shift from Branch to Digital
70%
Automatic Fund Transfer Adoption
PT. Bank Rakyat Indonesia (BRI)
Designing Daily Habit Into a 23 Million User Banking App
BRImo had 23 million users but no daily reason to return. I designed LevelMo, a behavioral gamification system built on the Hook Model end-to-end, tier architecture, EXP logic, a soft reset mechanic, and a notification system A/B tested to a 13% conversion lift.
75%
User returned daily
4x
Revenue per engaged user
17%
Saving habits improved
40%
Rewards redeemed
99 Group
Automating Marketplace Efficiency: 99.co Smart Description
Designed an AI-powered listing flow that transformed agent workflows by automating high-quality copy, saving 12 minutes per post while boosting consumer engagement.
68%
Adoption Rate
+31%
Consumer Enquiries
-26%
Listing Creation Time
18%
Listing Volume
What I can help with
UX/UI Design & System
Crafting intuitive, human-centered digital interfaces. Grounded in UX research, wireframing, and interactive prototyping, I build scalable design systems and accessible architectures (WCAG) that turn complex user flows into fluid, delighting digital experiences.
PM & Project Execution
Driving end-to-end delivery from concept to market launch. Utilizing Agile/Scrum methodologies, I align cross-functional engineering teams, manage resource allocation, and protect project milestones to ensure high-quality, on-time product deployment.
Engineering Logic
Bridging software engineering with visual elegance. I evaluate technical feasibility early on, communicate effectively with developers, and build logically sound user interfaces.
Strategic Business Alignment
Translating business goals into high-impact product features. I align user needs with organizational strategy, balancing design aesthetics with commercial ROI to ensure digital products deliver tangible value for leading enterprises.
Data-Driven Insights & Optimization
Empowering design and product decisions with data. Leveraging Digital Marketing and product analytics, I define key UX metrics, conduct A/B testing, and continuously refine user flows to boost conversion and retention rates.
Cross-Functional Leadership
Connecting stakeholders, designers, and engineers seamlessly. Acting as the vital bridge in complex FinTech and other projects, I streamline communication channels, eliminate technical friction, and foster seamless collaboration.