Allow users to discover and interact with other users and experts based on their preferred style. Hood wanted to be an ecommerce app that bring a human element and personality to the users, also wanted users to be stylish and stay ahead of trends.
Hood offers all the essentials of a seamless online shopping experience. These included browsing and discover products based on their preffered style, history, recommandation and feedback from hood community.
The challenge we faced is how we'll differentiate hood from other competitors while still creating simple yet engaging product.
We started gathered the necessary resources, begin researching competitors to define key considerations and submitting ideas to solve the problems. Designing a visual language that was going to be used consistently throughout the app while considering the potential constraints our end users might face.
We decided focused on social and personalization features, these include share favourite future to-buy products or latest purchase. Not only they get to be aware of what is on their friend's radar, it’s also a quick and easy way to hint them on what to get on their friend's next birthday.